A blog consists of frequently, new posts or sometimes called articles, in reverse chronological order. So basically, the latest post appears first on a page. Plus, a blog allows for reader engagement. There’s usually a section at the bottom of the blog post for readers to comment and have further discussions with other readers. Here are some tips for you to help you maintain an interesting, relevant and reader-friendly blog that adds real value to your websites. 1. DESCRIBE THE BLOG RIGHT, RIGHT FROM THE START Think about what you’re going to blog about and write it down in a few short sentences. This description will help you stay aligned when you write posts and let your readers know what they to expect. 2. CREATE A SCHEDULE Schedules work. They keep you on track and focused. They give you structure and goals. If you’ve ever run a race, you know that having a training schedule (and sticking to it) is critical to success. So set a schedule that works for you (publish a new post once a week, twice a week, once every two weeks) and stick to it. 3. OPTIMIZE YOUR BLOG FOR SEO A huge incentive for adding a blog to your site is to have organic content that brings visitors to the site (without paying for them). When you add a blog to your site, you’re adding fresh content that can bring organic traffic, but only if search engines notice the content.